Several decades have gone by since the first use of neon signs as advertising units. Despite newer marketing platforms, these signs are still being used today. In fact, they are even preferred by most small to medium-sized businesses, as well as, the larger ones. These signs are the epitome of basic and cheap yet smart and effective advertising.

One of the commonly used neon advertisement is the open sign. These open signs are extremely helpful for any business out there. Who knew that by simply putting the four letter word “open” in neon lights, it can actually do wonders to attract potential buyers and clients towards the business? Indeed, these open signs are very useful in informing the customers. There’ll be no more guessing, no more wondering and no more clueless people standing out front any establishment.

Aside from open signs, another neon signage proves to be helpful. If business owners can tell people they are open, surely, they can tell them when they’re not. Close neon signs aren’t that popular but they are climbing up the fame ladder slowly and steadily.

Since most neon advertising operate on a 24/7 basis, it’s apt that close signs be put up to let people know that it’s beyond store hours. People will be thinking that since the signs are on then the business must be operational. Think about the inconvenience it gives the customers who stop by only to find out that the business is close. Close signs are as much as important as neon open signs. Having both, no customer of yours will be put to inconvenience at all.